Wednesday, January 23, 2008

And Now A Word From Our Sponsor

I just read that a 30 second commercial during the Super Bowl will cost advertisers $2.7 million per showing. There will be at least 63 – 30 second commercial breaks during the game on February 3rd. Do the math, that’s over 170 million dollars spent to tout products and services that less than 10% of the 90 plus million viewers will buy or use.

But those 9 million people will spend a lot of bucks during the course of a year.

I actually enjoy watching good commercials. At times they are better than some of the programming on the boob tube. Supposedly the best commercials of the year will debut on Super Bowl Sunday. Mad Avenue has been working overtime and charging the advertisers top dollars to produce the best Super Bowl commercial.

Now the question is; who is paying for all this nonsense. As Gomer Pyle would say; surprise – surprise, it must be the consumer.

I’m against having Beer, Liquor and Tobacco commercials on television.

Why? Because I use these products and it will ultimately cost me more money to use them. The cost of these commercials is always passed on to the user. The Corporations don’t spend advertising money to lose money. So I must, therefore, avoid the use of these products that are advertised on Super Bowl Sunday. It's simple logic, just ask Mr. Spock.

Are you going to switch from Coke to Pepsi because of a good commercial? Will you buy a Pizza from Pizza Hut rather than Dominos because of a commercial? Will you switch from your favorite brands because you were amused for 30 seconds? I hope not.

I believe that the advertisers deem that we are all just sheep, and we will follow in the direction into which they lead us. That is, if they spend 2.7 million dollars for a 30 second commercial that amuses us or somehow gives us a warm fuzzy feeling.

It’s a bunch of Bullshit!

All television commercials cost consumers money in the long run.

I will watch and enjoy many of the commercials aired during the Super Bowl.

But I will also boycott all the products and services that are advertised on the Super Bowl.

By the way I will be cheering for the Patriots to win!

The Beach Bum

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9 Comments:

Blogger Roxie said...

I have no idea what the other team in the Super Bowl is - which of course means I won't be watching and wont' be seeing the ads.

It seems in more recent times the ads have been more news than the game.

Fri Jan 25, 07:50:00 AM  
Blogger alfredo_tomato said...

Those adverts are tax deductible.

Roxie, blame or credit all the entertaining super bowl ads on Apple. They changed the world of advertising with their 1984 ad. That ad ran just once, but that's all it took to change the rules of the game. Ever since then other companies have competed to see if they can make the next iconic ad.

Sat Jan 26, 02:18:00 PM  
Anonymous Buck said...

BIG Super Bowl party going on on Pine Island with guests from New Hampshire,Chicago,and some points south. We need a good bartender,bullshiter,and smoker to piss everyone off. Get off your ass and give us some needed support. We all know you are a avid ATHLETIC SUPPORTER. Sea you there.

Sun Jan 27, 04:09:00 PM  
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