The other day I read a comment that was placed on one of my favorite Blogs. The comment was concerning the Google Ads on the top of the opening page of his Blog. The commenter cited the three Ads and asked the Blogger how much was he getting paid by Google to have these Ads placed on his Blog.
The commenter is a regular visitor to the Blog and probably was just being facetious. The relevancy of the Ads was far off the nature and general topics of the Blog. Google takes pride in their bots ability to place relevant Ads on Websites and Blogs. But on occasion the bots screw up.
According to Google’s Ad Sense Terms of Service (TOS – you know, those things that you never read and just click on “I Agree”) he is not allowed to answer the commenter's question.
I’ve been barred from Google Ads. I wrote a Blog about this in December 2006.
Why? Because. I inadvertently violated the terms of service that I had never read.
How did I do this unforgivable act?
First, even before I let them put the Ads on my Blog, I made mention in a Blog that I was placing them there and that I would be making money by readers clicking on these Ads. (Big TOS Violation)
Then in another Blog I suggested that people who were reading the Blog (at the time mostly my friends and family) check out the Google Ads. (Bigger TOS Violation).
The last straw for Google was that I had a 48% click rate (a very good click rate is between 5 and 8%). This was unfair to their advertisers. However, (in their cancellation notice) they neglected to mention that I had a good conversation rate.
My Amazon Link on the Right Side Bar has a 63% conversion rate. Why? I occasionally promote it and all my friends and relatives use it for their Amazon purchases.
Why? Because. They know that I am making a few cents off of every one of the purchases that they would be making nevertheless.
Now, here’s what I do.
On the Major sites (including Google and Yahoo) that I visit, I click often. This helps to keep them free. I actually read the ads (they know if you are just clicking and leaving), but I rarely buy. On the Blogs that I enjoy, I click their Ads at least twice per week and I try to pick the Ads that will give them the most revenue per click.
Everyone should do the same. It doesn’t cost you but a few minutes of your precious time per week. You will be keeping the free sites free and putting a few cents in some blogger's pocket.
The Beach BumLabels: Bloggers, Blogs, Comments, Money